New structure for Kuoni gets under way
Following the announcement last month of a new group structure for Kuoni Travel Holding Ltd, Nick Hughes is replacing Sue Biggs, who has been with the company for 25 years, as managing director of Kuoni UK, effective from August 15.
Kuoni, which is a key producer for travel to Australia, intends to align itself even more strongly to market needs, strengthen its brands and further refine its various customer segments, says Group CEO Armin Meier on the latest development.
“With customer behaviour becoming ever more short-term and difficult to predict, customer focus and service alignment are coming to play an increasingly prominent role at any tour operator,” he says.
The new Kuoni structure is centred on three new Strategic Business Divisions – SBD Style (for brand and service-driven products), SBD Smart (for vacations that primarily offer outstanding value for money) and SBD Destinations (for local land arrangements).
SBD Style is aimed at accommodating all those Kuoni Group activities where the focus is on top-class customer service and the closest possible alignment to specific customer needs. The division is home to the core Kuoni brand and to all the Kuoni Group’s further specialist brands that are a byword for tailored customer focus. In overall charge of SBD Style is Reto Wilhelm.
SBD Smart, which is headed by Stefan Leser, embraces all those Kuoni Group products that primarily offer outstanding value for money. SBD Smart is thus home to the Apollo, Helvetic Tours and Reisen Netto brands and to the group’s two airlines, Edelweiss Air and Novair. The products of SBD Smart will be distributed via trade channels but also (and increasingly) via the Internet and direct sales.
SBD Destinations, of which Rolf Schafroth is in overall charge, accommodates all the Kuoni Group’s destination management products and activities, including organising and advising on land arrangements for groups and individual travellers, M.I.C.E. (meetings, incentives, conferences and events), special tours and sports events. These services will be offered to international tour operators, retailers and congress and conference organisers, and also to Kuoni’s own tour operating units.
The new Kuoni Group organisation also includes a further new entity: Business Unit Spirit, which is home to innovative business models such as Shoestring International and (above all) to businesses and activities that show strong growth potential and use product innovations to achieve and enhance their competitive edge. Business Unit Spirit is headed by Fons Brusselmans, who reports to Stefan Leser.
Kuoni, which is a key producer for travel to Australia, intends to align itself even more strongly to market needs, strengthen its brands and further refine its various customer segments, says Group CEO Armin Meier on the latest development.
“With customer behaviour becoming ever more short-term and difficult to predict, customer focus and service alignment are coming to play an increasingly prominent role at any tour operator,” he says.
The new Kuoni structure is centred on three new Strategic Business Divisions – SBD Style (for brand and service-driven products), SBD Smart (for vacations that primarily offer outstanding value for money) and SBD Destinations (for local land arrangements).
SBD Style is aimed at accommodating all those Kuoni Group activities where the focus is on top-class customer service and the closest possible alignment to specific customer needs. The division is home to the core Kuoni brand and to all the Kuoni Group’s further specialist brands that are a byword for tailored customer focus. In overall charge of SBD Style is Reto Wilhelm.
SBD Smart, which is headed by Stefan Leser, embraces all those Kuoni Group products that primarily offer outstanding value for money. SBD Smart is thus home to the Apollo, Helvetic Tours and Reisen Netto brands and to the group’s two airlines, Edelweiss Air and Novair. The products of SBD Smart will be distributed via trade channels but also (and increasingly) via the Internet and direct sales.
SBD Destinations, of which Rolf Schafroth is in overall charge, accommodates all the Kuoni Group’s destination management products and activities, including organising and advising on land arrangements for groups and individual travellers, M.I.C.E. (meetings, incentives, conferences and events), special tours and sports events. These services will be offered to international tour operators, retailers and congress and conference organisers, and also to Kuoni’s own tour operating units.
The new Kuoni Group organisation also includes a further new entity: Business Unit Spirit, which is home to innovative business models such as Shoestring International and (above all) to businesses and activities that show strong growth potential and use product innovations to achieve and enhance their competitive edge. Business Unit Spirit is headed by Fons Brusselmans, who reports to Stefan Leser.
Labels: Kuoni
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