MARKETING TIPS

Thursday, 5 July 2007

Roadshow heads for Germany

Tourism Australia has teamed up with one of Germany’s biggest wholesalers, DERTOUR, to reach up to 700 travel agents throughout Germany on a new road-show.

The DERTOUR Ferne Länder Roadshow will tour Germany from August 5-16. Qantas, Avis and APT will join seven workshops to deliver a total of 50 hours of presentation on Australia.

The road-show, which will visit Cologne, Hannover, Berlin, Leipzig and Frankfurt, follows on from the success of the recently-held Discover Australia, for which DERTOUR sent 198 Aussie Specialists from Germany, Austria and Switzerland to Australia for two-weeks of famils and workshops.

Discover Australia was organised by the Destination Australia Partnership, with the main partner being Tourism Northern Territory, which hosted workshops in Alice Springs for four days.

The event also offered 100 Australian product partners the opportunity to introduce their products to the visiting travel agents.

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