Emirates' boost for arrivals in Australia
The Newcastle-Dubai service commences on September 1, with Australia beating Thailand as the favoured destination for travellers. Newcastle is Emirates' sixth UK gateway.
After Newcastle, the road show heads for Houston on August 29 to promote Emirates' December 3 launch from the city. Events are also taking place in Miami on September 6 and in Dallas on September 28.
In Canada, road shows to support the new Toronto service, which begins October 29, will take place in Toronto on September 19 and later in Calgary on September 24.
Now a major player in travel to Australia, Emirates' road shows are aimed at generally raising awareness, primarily within the travel and tourism industry, ahead of the start of the new services. They involve trade presentations, dinner functions and press briefings.
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