MARKETING TIPS

Thursday, 5 July 2007

Aboriginal product to get a Broome boost

The annual Australian Indigenous Tourism Conference is to be held in Broome from October 20-23.

Situated on the Indian Ocean, a two and a half hour flight north of Perth, Broome, a gateway to the popular Kimberley region of Western Australia, is expecting more than 400 indigenous tourism operators to attend the event.

With indigenous culture being a growing attraction for international tourists (more than a quarter of overseas visitors currently look for an authentic Indigenous experience while in Australia), the conference is also expecting a substantial interest in the event from the international market.

According to the organisers, interest has already been received from delegates in several key international markets, including New Zealand, Germany and Asia. There has also been interest from other markets, such as South Africa, Sweden, Belgium and France.

The conference, now in its fourth year, has achieved recognition as the primary Australian forum for those with a common interest in Indigenous tourism to meet and form new partnerships.

Amongst other topics, this year’s Australian Indigenous Tourism Conference will highlight the opportunities that exist for culturally authentic Indigenous tourism product. It will also address key issues and needs that impact on Indigenous tourism in Australia.

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